This is an interesting story about how Coca-Cola got it right and treated its fans with respect even though the fans in question ran a Facebook Page that surpassed its own official page in terms of popularity.
Unlike its approach in South Africa, Coke engaged with its fans, recognised them and worked with them to promote the brand its fans are clearly passionate about.
I was hoping I could change my Facebook Page’s name to bring it more into line with my current branding but despite Chris Dawson’s suggestion that I contact Facebook support for this, Facebook’s help pages clearly indicate they won’t change the name.
Nuts!
I suppose I could create a new page with better branding. Would it make a big difference or am I just nitpicking?
I think we are going to see two competing options on the Web emerge as the dominant choices. They will also be distinguished by their approach to their networks and to our data. The choices will be Facebook with its largely closed and centralised ecosystem on the one hand and Google with its far more open and distributed ecosystem on the other hand.
→ 06 - 01 - 2009 breast feedingbare breastfacebookfeedingbabiesbreastsimagesphotosfeeding babiessocial commentary
Facebook pulls photos of women breastfeeding? I think Facebook is going a little too far here. There is plenty more content on Facebook which is truly objectionable.
Banning photos of something natural like this also sends the wrong message to younger people and encourages a sense of shame about something women should most definitely not feel ashamed of.
Also take a look at Paul Walsh’s post.
Breastfeeding Photos Pulled (via CBS)
The Sarah Lacy interview of Mark Zuckerberg at SXSW 2008.